Online Marketing

• Are you lacking an integrated view of your marketing campaigns and their relative ROI?
• Do you want to make informed decisions on how to spend your marketing dollars and manage your channel mix?

• Implement an integrated and comprehensive solution for tracking users acquired through online marketing
• Consolidate analytics for all marketing channels with a business intelligence solution targeted to your online marketing programs and requirements
• Make quick decisions to reflect ongoing changes in channel ROI using data-driven intelligence

• Customized Online Tracking and Attribution
  Implement an integrated tracking solution using your existing infrastructure (e.g., Omniture, WebTrends, Mediaplex, Google Analytics, custom cookie and beaconing.)
• Executive and Channel-Level Reporting & Analysis
  Consolidate your data sources to produce executive through channel level analytics (e.g., SEO, SEM, Email, Affliates, Partner Deals.)

Contact Raybeam today!

Business Intelligence (BI)

• Is your company data and metrics driven?
• Are you hampered in your ability to make business decisions due to lack of reliable Key Performance Indicators (KPIs) at sufficiently granular levels?
• Do you spend more time gathering data versus deriving insights from solid analytics?

• Increase your ability to make informed business decisions through automated dashboards and reporting with an integrated platform that addresses your needs and organizational processes.

• Standardized Reporting and Dashboards
  Manage your business through instant access to all of your critical KPIs using your existing reporting systems (e.g., MicroStrategy, Business Objects, SQL Reporting Services, custom Web and Excel dashboards.)
• Ad Hoc Data Analysis and Queries
  Quickly interact directly with your data without the need for a data management team.
• Automated Inputs to Other Business Management Systems
  Export KPI-driven actions directly to your business management systems (e.g., CRM, ERP, Call Centers.)

Contact Raybeam today!

Search Engine Optimization (SEO)

• Are your competitors ranking higher in natural search?
• Do you have better content, but searchers can't find it?

• Increase traffic from natural search through ongoing SEO assessment and improvement.
• Analyze and improve your SEO results without manual analysis or outside services.

• Share of Market Reporting & Analysis
  Analyze your search engine results as well as your competitors' on an ongoing automated basis.
• SEO Best Practices Compliance
  Integrate automated SEO best practice verification with your content development and publishing systems to assess existing content and validate new content prior to publishing online.

Contact Raybeam today!

Search Engine Marketing (SEM)

• Are you burning funds on SEM with agencies or internal resources without knowing the true ROI?
• Want more insight and control over your campaigns to achieve business objectives in a cost effective manner?
• Need automated tuning of individual SEM transactions to ensure maximum efficiency?

• Increase your revenue and decrease your cost by tying your SEM transactions directly to your revenue actuals.
• Maximize effectiveness of your SEM campaigns through tools that integrate across all search engines.

• Click/Keyword Level Actuals Reporting
  Replace your estimated revenue calculations with actuals through automated integration across siloed data sources to create a detailed view of SEM ROI, tying keywords to transactions.
• Automated Bid Management
  Tailor your rules-based bidding to achieve evolving business goals optimizing for traffic, revenue and profit.
• SEM Campaign Management Tools
  Coordinate and manage SEM campaigns from a holistic down to keyword level across all search engines, (e.g., globally initiate/pause/edit seasonal campaigns with a single click.)

Contact Raybeam today!

Email Marketing

• Are you failing to take advantage of the rich data you have about your users when targeting your marketing messages?
• Are you unable to measure the ROI impact of your campaigns beyond the basic metrics of sent, delivered and clicked?

• Maximize your email campaigns' impact by sending the right messages to the right users at the right time.
• Track, measure and optimize the impact of your email campaigns.

• Segmentation and Analysis
  Combine and leverage your breadth of data on user attributes, campaign history and product usage to effectively target your marketing message.
  
• Integrated Campaign Tracking and Attribution
  Implement an integrated tracking solution using your existing infrastructure (e.g., Omniture, WebTrends, Mediaplex, Google Analytics, custom cookie and beaconing.)
  

Contact Raybeam today!

Data Warehousing

• Are you making decisions for your online business without visibility into your current status and trending?
• Do you have critical data from multiple sources that needs to be tied together to manage your business intelligently?

• Increase your ability to drive your business success by integrating all data sources into a holistic view, rather than using your intuition.

Integrate your data silos into a single source to turbo charge your business intelligence:

• Identify Data Sources
  Identify business-dependent data sources, the business rules of each source, and how to tie them together.
• Architect a Data Warehouse
  Design a scalable and responsive data warehouse using your existing internal data platforms (e.g., Netezza, Teradata, Aster).
• Automate Data Management
  Implement a data warehouse design including import and population of data from external sources and validation of data quality.

Contact Raybeam today!